You wrote the perfect post — but nobody clicked?

90% of the time, the problem is in the first three lines. Here's how to write hooks that stop the scroll.

🎣 What is a Content Hook?

A content "hook" is the first 1–3 lines that stop users from scrolling. RED's algorithm favors posts with longer dwell time, clicks, and saves — and that starts with a good hook.

Key insight: The first 3 seconds determine if users engage or scroll past

🔥 3 High-Converting Hook Types

① Curiosity Hook

Create intrigue by hinting at valuable information without revealing everything upfront.

Example:

"Why do some cafes go viral on RED — while others post 20 times with no views?"

② Emotional Hook

Tap into relatable feelings and experiences that your audience connects with instantly.

Example:

"I don't want to seem desperate, but I'm tired of getting 0 comments."

③ Value-First Hook

Promise immediate, tangible value that users can apply right away.

Example:

"Use these 5 openings to double your save rate on RED."

💡 Hook Strategy by Industry

Industry-Specific Recommendations

Each brand needs a different hook style. Beauty posts thrive on emotional context. Fitness benefits from before-after comparisons. Cafes? Ask something unexpected.

Pro tip: Start with your audience's state of mind — then reverse engineer what they'll click.

Ready to Create Hooks That Convert?

We've written hooks that drove thousands of saves and comments. Want a custom hook system for your brand? Book a free strategy call 👇

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