You hired a RED influencer. 800 likes. 0 DMs. What went wrong?

Understanding the difference between KOCs and KOLs is the key to effective RED marketing.

KOL vs KOC: The Essential Differences

CriteriaKOL (Key Opinion Leader)KOC (Key Opinion Consumer)
Follower Base100k+<10k
PricingSGD $400–$4000+SGD $30–$100
Primary ValueBrand awarenessTrust + conversion
Content StylePolished commercial styleRelatable, authentic

Which Type Suits Your Brand?

✅

Choose KOC

  • •Local café or fitness studio
  • •Small budget campaigns
  • •Focus on conversion
🎯

Choose KOL

  • •New brand launching
  • •Brand awareness campaigns
  • •Large budget available
🚀

KOL + KOC Mix

  • •Maximum reach + conversion
  • •Multi-stage campaigns
  • •Balanced strategy

Quick Decision Framework

Ask this: Are you looking for volume, or conversion?

📢

Volume (Brand Awareness)

Choose KOL for maximum reach

💰

Conversion (Sales)

Choose KOC for better ROI

Need Help Choosing the Right Influencers?

We've matched 200+ KOCs/KOLs for clients. Want a custom mix for your brand? 👇 Book a free strategy call.

Book a Free Strategy Call